Social media strategy, award-winning campaigns, community engagement, content curation, copywriting, crisis management and more from 2013-2022.
Within the past 9 years, I’ve worked on brand teams via in-house and agency roles. My social chops were the backbone behind selling out tour tickets within minutes, monitoring social sentiment for Samsung's phone battery explosion crisis for weeks, or copyediting the landing sites and launching the first ever LinkedIn campaign for Hawaii Tourism's Webby and Shorty award-winning "Work From Hawaii" campaign.
Below is a small sampling of my work from the hundreds of pieces of copy, engagement responses and digital content I executed in partnership with account supervisors, creative directors, photo retouchers and motion graphic editors.