Social Media Client Work

Social media strategy, award-winning campaigns, community engagement, content curation, copywriting, crisis management and more from 2013-2022.

Year
2013 - 2022
Work
Copywriting / Community Management / Social Strategy / Art Direction

SOCIAL MEDIA CONTENT CREATION

Within the past 9 years, I’ve worked on brand teams via in-house and agency roles. My social chops were the backbone behind selling out tour tickets within minutes, monitoring social sentiment for Samsung's phone battery explosion crisis for weeks, or copyediting the landing sites and launching the first ever LinkedIn campaign for Hawaii Tourism's Webby and Shorty award-winning "Work From Hawaii" campaign.

Below is a small sampling of my work from the hundreds of pieces of copy, engagement responses and digital content I executed in partnership with account supervisors, creative directors, photo retouchers and motion graphic editors.

FACEBOOK CONTENT IDEATION FOR BIOMARIN (2022)
TIKTOK EDITING FOR BISSELL (2020)
INSTAGRAM POST CONCEPT FOR BISSELL HOME CARE PRODUCTS (2021)
INSTAGRAM POST CONCEPT FOR BISSELL HOME CARE PRODUCTS (2021)
INSTAGRAM POST CONCEPT FOR BISSELL HOME CARE PRODUCTS (2021)
INSTAGRAM POST CONCEPT FOR BISSELL HOME CARE PRODUCTS (2021)
INSTAGRAM SOCIAL STRATEGY FOR GOOD FOODS GROUP (2022)
INSTAGRAM COPYWRITING AND POST CONCEPT FOR GREEN DOT BANK (2020)
INSTAGRAM COPYWRITING AND POST CONCEPT FOR GREEN DOT BANK (2021)
FACEBOOK SOCIAL STRATEGY AND COPYWRITING FOR HAWAII TOURISM (2017)
TWITTER COMMUNITY ENGAGEMENT FOR HAWAII TOURISM (2017)
FACEBOOK SOCIAL STRATEGY AND COPYWRITING FOR HAWAII TOURISM (2017)
INSTAGRAM SOCIAL STRATEGY AND COPYWRITING FOR HAWAII TOURISM (2018)
INSTAGRAM SOCIAL STRATEGY AND COPYWRITING FOR HAWAII TOURISM (2017)
INSTAGRAM STORIES SOCIAL VIDEO STRATEGY AND COPYWRITING FOR HAWAII TOURISM (2019)
TWITTER COPYWRITING FOR SAMSUNG PAY (2016)
TWITTER COPYWRITING FOR SAMSUNG PAY (2016)
TWITTER COPYWRITING FOR SAMSUNG PAY (2017)
FACEBOOK CONTENT STRATEGY AND COPYWRITING FOR TICKETMASTER (2013)
FACEBOOK CONTENT STRATEGY AND COPYWRITING FOR TICKETMASTER (2013)
FACEBOOK CONTENT STRATEGY AND COPYWRITING FOR TICKETMASTER (2013)
INSTAGRAM COPYWRITING FOR MISTY COPELAND ON BEHALF OF BOYS AND GIRLS CLUB OF HOLLYWOOD (2017)
ACCOUNT MANAGEMENT AND COMMUNITY MANAGEMENT FOR WEBBY AWARD-WINNING "WORK FROM HAWAII" CAMPAIGN (2019)
ACCOUNT MANAGEMENT AND COMMUNITY MANAGEMENT FOR SHORTY AWARD-WINNING "WORK FROM HAWAII" CAMPAIGN (2019)